MISB · social concept

MISB · 20 posts · a social media concept by Debanjan Mazumdar

One magazine, two feeds: ten Instagram posts for the international applicant, ten LinkedIn posts for employers, parents and apprenticeship tutors. Every fact, photo and quote is taken from misb.fr as published.

Instagram · 1080 × 1350

For the applicant.

Students walking past the stone façade of a Paris palace on a grey day; below, the headline "Study business in Paris." on an ivory panel with the MASH logo.

Instagram · 01 / 10 · study-business-in-paris

Study business in Paris.

Paris is the campus.
Bachelor, Mastère and work-study programmes, taught in English or French.
Two campuses: Paris, 19th arrondissement, and Lyon Part-Dieu.
Qualiopi-certified. Accredited by the Académie de Paris.
Next intake: Spring / Autumn.
Link in bio → misb.fr

#MISB #StudyInFrance #BusinessSchoolParis #StudyInParis #Lyon #Alternance #StudyAbroad

Post Mon, Week 1, 18:00
KPI intent profile visits, saves

Two photographs side by side: the gilded wrought-iron gate of the Petit Palais, and a group of students queuing on its stone steps. Headline "A Thursday at the Petit Palais."

Instagram · 02 / 10 · petit-palais

A Thursday at the Petit Palais.

Thursday, 16 October. The Petit Palais.
Cultural learning is a core part of student life at MISB.
Every Thursday, a visit. Every visit, a professor alongside.
Paris, taken seriously.

#MISB #PetitPalais #StudyInParis #StudentLife #BusinessSchoolParis #StudyInFrance

Post Thu, Week 1, 18:30
KPI intent saves, shares

A large painted mural of an astronaut floating in a blue sky, photographed at the Atelier des Lumières; headline "Atelier des Lumières." below.

Instagram · 03 / 10 · atelier-des-lumieres

Atelier des Lumières.

Atelier des Lumières.
Part of the weekly Industry and Cultural Visit Programme.
Industry tours, city walks, exhibitions, festivals.
The programme is the city.

#MISB #AtelierDesLumieres #StudyInParis #StudentLife #StudyInFrance #BusinessSchoolParis

Post Tue, Week 2, 18:30
KPI intent saves, reach

Students seated in a classroom with magenta walls, laptops open, smiling towards the front; headline "Learning by doing."

Instagram · 04 / 10 · class-highlight

Learning by doing.

In class, Paris.
Entrepreneurship, Finance, Marketing, Communication, Management.
Bilingual. With AI tools from the first year.
Small rooms, real projects, people from everywhere.

#MISB #BusinessSchoolParis #StudyInFrance #ClassOf #StudentLife #StudyInParis

Post Mon, Week 2, 18:00
KPI intent profile visits, comments

A group of students and a professor in an orange jacket standing together on a Paris street lined with pale stone buildings; headline "The city is the classroom."

Instagram · 05 / 10 · city-trip

The city is the classroom.

City Trip, 13 November.
City walks and cultural tours, every week, with our professors.
You learn Paris the way you learn business: on foot, in company.

#MISB #StudyInParis #CityTrip #StudentLife #StudyInFrance #BusinessSchoolParis

Post Wed, Week 2, 12:30
KPI intent reach, shares

A student in a white cap, seen from behind, looking at a wall of black-and-white portrait photographs in a memorial museum; headline "Learning beyond the classroom."

Instagram · 06 / 10 · jews-memorial

Learning beyond the classroom.

Jews Memorial, 24 October.
Some visits are made in silence.
Learning beyond the classroom is part of what we do, and part of who our students become.

#MISB #LearningBeyondTheClassroom #StudyInParis #StudentLife #StudyInFrance

Post Thu, Week 2, 18:30
KPI intent saves, thoughtful comments (no engagement bait)

Two photographs: the building sign reading "MASH International School of Business, Lyon Campus" beside a tree, and the Basilica of Fourvière on its wooded hill. Headline "Now in Lyon."

Instagram · 07 / 10 · lyon-campus

Now in Lyon.

Lyon Part-Dieu Campus.
75 Rue de la Villette, 2ème étage, 69003 Lyon.
Three minutes from Part-Dieu TGV station, Villette exit.
Executive and work-study hub. Same school, second city.

#MISB #Lyon #StudyInLyon #BusinessSchool #Alternance #StudyInFrance

Post Sun, Week 1, 19:00
KPI intent profile visits, DMs

Portrait of a smiling woman in a white top standing outdoors, one hand on her hip; beside her a red quotation mark, and below, her quote in italic serif with the name Amboson Lillian Louis.

Instagram · 08 / 10 · testimonial-amboson

"MASH International School of Business brings diverse cultures together and teaches us how to be at our best in the world."

"MASH International School of Business brings diverse cultures together and teaches us how to be at our best in the world. Thank you, Mash International School of Business for the impact."
— Amboson Lillian Louis, Paris – MISB Student

In their words, as published on misb.fr.

#MISB #StudentVoices #StudyInParis #StudyInFrance #BusinessSchoolParis #InternationalStudents

Post Sat, Week 1, 11:00
KPI intent saves, profile visits

Text-only card listing six MISB programmes in a numbered serif list under the headline "Programmes at a glance."

Instagram · 09 / 10 · programmes-at-a-glance

Programmes at a glance.

Six ways in. One school.
Bachelor RNCP, four specialisations.
Alternance, Responsable d'établissement marchand (RNCP 38666).
BBS. Mastère, six tracks. DBA. FLE.
Paris and Lyon. English or French.
Save this one.

#MISB #Bachelor #Mastere #Alternance #StudyInFrance #BusinessSchoolParis #FLE

Post Wed, Week 1, 12:30
KPI intent saves, link clicks

Dark ink card with the white serif headline "Your future starts here.", three rows (Next intake Spring / Autumn, Campuses Paris · Lyon, Languages English · French) and an outlined button "Apply at misb.fr".

Instagram · 10 / 10 · apply-spring-autumn

Your future starts here.

Next intake: Spring / Autumn.
Admission outside Parcoursup.
An application file, a short individual interview, a response within 7 days.
Paris or Lyon. English or French.
Apply at misb.fr (link in bio).

#MISB #Admissions #StudyInFrance #StudyInParis #Lyon #BusinessSchoolParis #Alternance

Post Sat, Week 2, 11:00
KPI intent link clicks, application starts

LinkedIn · 1080 × 1350

For the employer, the parent, the tutor.

Ivory fact card with the large serif figure "+100", the line "Partner companies in the MISB Enterprise Office network." and three supporting rows (100% administrative steps, CV workshops, 1:1 follow-up).

LinkedIn · 01 / 10 · enterprise-office

+100 — Partner companies in the MISB Enterprise Office network.

The Enterprise Office of MISB is the link between the school and the professional world.
It supports each student in finding a company, signing the apprenticeship contract and entering the workforce.
For companies, it handles 100% of the administrative steps: CERFA drafting, file compilation, OPCO submission.
Recruitment fairs, CV workshops, interview simulations and personalised follow-up for each apprentice.
Figures as published on misb.fr.
Learn more → https://www.misb.fr/en/career-center

#MISB #Alternance #Apprenticeship

Post Tue, Week 1, 08:30
KPI intent partner enquiries, page follows

Ivory fact card with the large figure "1 + 4", headline "One day in class, four days in the company." and three rows: Bac+3 schedule, €8,000 tuition covered, ages 16–29.

LinkedIn · 02 / 10 · work-study-schedule

1 + 4 — One day in class, four days in the company.

Work-study at MISB, as published: for the Bac+3 schedule, one day in class and four days in the company.
Annual tuition of €8,000 is fully covered through the apprenticeship funding system; no tuition fees are paid directly by the student.
Apprenticeship contracts are open from 16 to 29.
Paris and Lyon. English or French.
Details → https://www.misb.fr/en/alternance

#MISB #Alternance #WorkStudy

Post Fri, Week 1, 08:30
KPI intent link clicks, saves

Text card with the serif headline "Hire an apprentice. We handle the paperwork.", three numbered benefits and an outlined button showing the enterprise relations email address.

LinkedIn · 03 / 10 · become-a-partner-company

Hire an apprentice. We handle the paperwork.

VSEs, SMEs and large companies: MISB's partner companies hire apprentices with the administration taken care of.
We draft the CERFA form, compile the file and send it to the OPCO.
Three benefits for partners: priority matching of CVs, talks and presentations on campus, and a seat on thesis presentation juries.
Enterprise relations: relation.entreprises@misb.fr · +33 7 77 18 38 10
Become a partner → https://www.misb.fr/en/career-partner

#MISB #PartnerCompanies #Apprenticeship

Post Mon, Week 2, 08:30
KPI intent partner enquiries (email), link clicks

Two smiling men in jackets standing in a museum gallery in front of a white sculpture; headline below, "Become an apprenticeship tutor."

LinkedIn · 04 / 10 · become-an-apprenticeship-tutor

Become an apprenticeship tutor.

Taking on an apprentice is also taking on a role.
MISB supports supervisors with one free training dedicated to them, three practical guides, and 100% centralised follow-up on the Halfonse platform, with 24/7 access.
The tutor meets the student; the school handles the rest.
For tutors → https://www.misb.fr/en/career-apprenticeship

#MISB #ApprenticeshipTutor #Alternance

Post Wed, Week 2, 08:30
KPI intent link clicks, partner enquiries

Navy blue card with the ivory serif headline "RNCP 38666. Qualiopi. Académie de Paris." and three short explanatory lines beneath.

LinkedIn · 05 / 10 · credentials

RNCP 38666. Qualiopi. Académie de Paris.

Three things a parent, an employer or a partner should know about MISB.
RNCP 38666: a Level 6 title registered with France Compétences and issued by the Ministry of Labour, prepared through the Bachelor's degree in Retail Establishment Management.
Qualiopi: certification of the quality of our training processes, issued by a body accredited by the French State.
Accredited by the Académie de Paris.
Établissement d'enseignement supérieur privé.
Certificates → https://www.misb.fr/en/Our-accreditation

#MISB #Qualiopi #RNCP

Post Thu, Week 1, 09:00
KPI intent saves, page follows

Text card headed "Six Mastère tracks." listing the six specialisations in a numbered serif list.

LinkedIn · 06 / 10 · mastere-tracks

Six Mastère tracks.

The MISB Mastère (private diploma) runs two years, four semesters, face-to-face, 20 to 25 hours a week; direct entry in the second year is possible depending on profile.
Six tracks: International Business Management · Hotel and Tourism Management · Entrepreneurship and Startup Strategies · International Marketing · Human Resources Management · Luxury Brand Management.
Mondays and Tuesdays for theory, Wednesday workshops, Thursdays and Fridays for cultural and company visits.
Paris and Lyon. English or French.
Programme → https://www.misb.fr/en/Mastère

#MISB #Mastere #LuxuryBrandManagement

Post Tue, Week 2, 09:00
KPI intent link clicks, saves

Text card headed "Four professional specialisations." with the four Bachelor RNCP specialisations in a numbered serif list.

LinkedIn · 07 / 10 · bachelor-rncp

Four professional specialisations.

Bachelor RNCP at MISB: three years, around 1,468 hours, a state-recognised Bachelor's degree with an integrated AI skills track.
Four specialisations, chosen from year one: International Business & Retail Management · Sales and Project Management · Hospitality and Tourism Management · Entrepreneurship and Startup Strategy.
Entry at Bac, Bac+1 or Bac+2. Admission outside Parcoursup. Paris and Lyon.
Programme → https://www.misb.fr/en/bachelors-program

#MISB #Bachelor #RNCP

Post Thu, Week 2, 09:00
KPI intent link clicks, parent enquiries

Three-column text card headed "Three more ways in." describing BBS, DBA and FLE with duration and a short description for each.

LinkedIn · 08 / 10 · bbs-dba-fle

Three more ways in.

Beyond the Bachelor RNCP and the Mastère, three further pathways at MISB.
BBS, Bachelor in Business Studies: three years, six semesters, post-Baccalaureate, a common core over two years then a specialisation.
DBA, Doctorate in Business Administration: three years, 24 modules, for executives, entrepreneurs and managers, entry at Bac+5, face-to-face or hybrid.
FLE, French as a foreign language: beginner to advanced, in person, 10 hours a week, 12 students per class, from four weeks.
BBS and DBA are private academic titles issued by MISB.
Programmes → https://www.misb.fr

#MISB #DBA #FLE

Post Fri, Week 2, 08:30
KPI intent link clicks

Portrait of a young man in a black-and-white patterned shirt against a white background; a red quotation mark beside him and the quote in italic serif below, attributed to Tosin Ibironke.

LinkedIn · 09 / 10 · testimonial-tosin

"It's an amazing environment to be in. I love it here."

"It's an amazing environment to be in. I love it here."
— Tosin Ibironke, Paris – MISB Student
Published on misb.fr. Shared as written.
For partners and tutors, this is the environment your apprentice arrives from.
Student life → https://www.misb.fr/en/Studentlife

#MISB #StudentVoices

Post Fri, Week 2, 12:00
KPI intent page follows, reach

Text-only address card headed "Paris & Lyon." with two columns giving the Paris and Lyon campus addresses, transport and contact details.

LinkedIn · 10 / 10 · two-campuses

Paris & Lyon.

Two campuses, one school.
Paris Campus: 145 Avenue de Flandre, 75019 Paris. Metro line 7, Crimée. info@misb.fr · +33 9 73 25 21 41.
Lyon Part-Dieu Campus: 75 Rue de la Villette, 2ème étage, 69003 Lyon. Part-Dieu TGV station, Villette exit, three minutes. infolyon@misb.fr · +33 4 58 28 44 62.
Book an admission or academic appointment, by video call or in person.
Book → https://www.misb.fr/en/book-appointment

#MISB #Paris #Lyon

Post Sun, Week 2, 17:00
KPI intent appointment bookings, link clicks

Two-week calendar · Paris time

When each post goes out.

DayWeekPlatformPostSlot
MonWeek 1Instagram01 Study business in Paris18:00
TueWeek 1LinkedIn01 Enterprise Office08:30
WedWeek 1Instagram09 Programmes at a glance12:30
ThuWeek 1Instagram02 Petit Palais18:30
ThuWeek 1LinkedIn05 RNCP 38666 · Qualiopi · Académie de Paris09:00
FriWeek 1LinkedIn02 Work-study schedule08:30
SatWeek 1Instagram08 Testimonial · Amboson Lillian Louis11:00
SunWeek 1Instagram07 Lyon campus19:00
MonWeek 2LinkedIn03 Become a partner company08:30
MonWeek 2Instagram04 Class highlight18:00
TueWeek 2LinkedIn06 Six Mastère tracks09:00
TueWeek 2Instagram03 Atelier des Lumières18:30
WedWeek 2LinkedIn04 Become an apprenticeship tutor08:30
WedWeek 2Instagram05 City trip12:30
ThuWeek 2LinkedIn07 Bachelor RNCP specialisations09:00
ThuWeek 2Instagram06 Jews Memorial · Learning beyond the classroom18:30
FriWeek 2LinkedIn08 BBS · DBA · FLE08:30
FriWeek 2LinkedIn09 Testimonial · Tosin Ibironke12:00
SatWeek 2Instagram10 Apply · Spring / Autumn11:00
SunWeek 2LinkedIn10 Paris & Lyon · two campuses17:00

Student-life posts land on Thursdays, the day of MISB's weekly Industry and Cultural Visit Programme. LinkedIn goes out before 09:30 on weekdays.